Unexcelled Fishing is the premium fishing tackle and lure company in North America. Based in Mitchell, South Dakota, Unexcelled Fishing supplies Larva Lace, Willy Lures, Lorie Kay Bait, Hagen's Rods and Hagen's Marine Equipment. For wholesale fishing tackle and components go to Hagensfish.com.Website Developed and Hosted by The Gage Team.